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Digital Organizing Coordinator


Reports to: Deputy Director of Digital Membership and Advocacy

Location: Washington, DC

We are looking for a passionate, progressive digital professional to help us motivate our large online membership into effective offline activism.  A key member of our membership team, you will play an important role in the design and implementation of digital communications with members, focusing on organizing those members into action.  This role is 60% organizing, 30% fundraising and 10% advocacy with a heavy emphasis on “rinse and repeat” tactical implementation — writing, editing, proofing, production.

If you have a positive attitude, like to be collaborative, and are eager to learn new skills this job could be for you.  We need someone who can take direction well and be open to feedback, while listening and respecting the views of others.  This is a role where attention to detail is critical and the ability to turn around work quickly and flawlessly. Not a job for someone who requires micro-managing. But our team works together very closely, so the person in this role must be comfortable with a hands-on manager and teammate.  Of course you are intelligent and not afraid to ask questions.

You are also:

  • Comfortable working effectively with all organizational levels.
  • Sensible, realistic and matter-of-fact.
  • A problem solver with a can-do approach.
  • Someone who understands that it takes a team effort to meet organizational objectives.


Who We Are

Friends of the Earth is working for a more healthy and just world. We work at the nexus of environmental protection, economic justice and social justice to fundamentally transform the way our country and world value people and the environment. We understand that the challenges facing our planet call for more than half measures, so we push for the reforms that are needed, not merely the ones that are politically easy. This hard-hitting advocacy has been the key to our successful campaigns over our four-plus decades in operation. Our current programs focus on promoting clean energy and solutions to climate change; ensuring a healthy, just and resilient food system where organic is for all; protecting marine ecosystems and the people who depend on them; and transforming our financial, economic and political systems.


What You’ll Do

You will be responsible for designing and implementing digital communications to grow and capitalize on our growing grassroots organizing program.  Your responsibilities fall into 4 key areas — email organizing, managing the daily operations of our SMS efforts, analytics, and membership support. 

Specifically, you will do the following in each area.

Email organizing

  • Develop and produce email communications for our grassroots organizing program in collaboration with campaign and organizing teams.
  • Develop and produce occasional rapid response email communications in collaboration with campaign teams.
  • Proofread, load, target, and test organizing and fundraising content in digital advocacy and fundraising CRM Engaging Networks, organizing CRM Action Network, and fundraising platform ActBlue;


Managing the daily operations of our broadcast and peer-to-peer SMS programs

  • Grow the broadcast SMS list.
  • Identify ways to use SMS to increase the impact of our advocacy, organizing and fundraising.
  • Manage the broadcast SMS calendar.
  • Develop content.
  • Manage associated vendors.



  • Monitor, analyze and report to the team on performance and trends of organizing-related emails and SMS program.
  • Design and run short-term tests (subject line tests, content tests, etc.) on most emails.
  • Design and run medium and long-term tests on emails and SMS’s.


Member services

  • Provide an excellent member experience to everyone who emails or texts FOE.
  • Address all member inquiries that come in by email or in our public SMS inboxes that merit a response.
  • Monitor volunteer and staff engagement with members through our peer-to-peer SMS program.
  • Keep other digital staff informed about email and SMS responses.



Who You Are

There is a lot involved in this job and we are counting on you to hit one out of the park.  To ensure success, you should have the following:

  • 3-5 years of work experience, with 2-4 years in digital communications.
  • Campaign and/or political organizing experience is highly desirable even as a volunteer.
  • Knowledge of Microsoft Word, Excel, and Outlook.
  • Experience with Engaging Networks CRM or another CRM preferred.


Above and beyond the competencies involved in the position, you should have the following personal qualities — be relationship-driven, extraordinarily attentive to detail, flexible even in the face of fast-moving deadlines and changes, and member-driven, not just -focused.  So you’re clear about what we’re looking for, we’ve identified some core capabilities.


  • You build trust and consensus across teams. You respect everyone’s role in the process, even when you disagree with what they contribute.
  • You advance Membership team and broader organizational goals while working collaboratively with people at all levels – from associates through VP’s – across the organization.
  • 100% follow-through on internal and external commitments.
  • Solutions-oriented: You stay focused on what has to be done and don’t get pulled into–or create–drama.


Attention to detail:

  • You get the work done on time – even in rapid response scenarios – while delivering a high-quality product.
  • “On time” often means turnaround times of under an hour.
  • “High-quality” can mean: No typos, grammatical errors, or technical issues; correct email and landing page templates used; email targeting set up perfectly; no errors in analyzing test results.
  • You learn the nuances of campaigns well enough to draft and edit factually-accurate and message-aligned copy.
  • When technical issues arise, you tackle them head-on.



  • You’re not frustrated by constantly changing plans or unclear deadlines – you run with them.
  • “Run with them” can mean: Scrap a previously drafted email because it’s no longer relevant and start over; rewrite the intro to an email on a five-minute turnaround; make decisions about when speed matters more than quality and vice-versa.
  • You follow data rather than intuition.
  • You thrive in high-pressure rapid response environments.



  • You edit and write with the member in mind.
  • You prioritize the member experience when developing organizing outreach plans.


But above all, you have a passion for the environment and progressive politics . . . and it shows through. If this sounds like you, please forward your resume to our recruiter and let’s get started!

Friends of the Earth is an equal opportunity employer who encourages applications from women, people of color and other members of underrepresented groups who will contribute to the diversity of its staff. Also, please note that references will be requested during the screening process and final candidates will undergo a writing exercise.