Plant-Based Marketing Materials
Friends of the Earth’s plant-based marketing materials, available in English and Spanish, help promote plant-based options in the cafeteria and engage students with fun, educational content about nutritious staples like tofu and lentils.
These ready-to-use marketing resources, including social media graphics, banners, and stickers, help students understand what “plant-based” means, why it matters for their health and the planet, and how delicious climate-friendly meals can be. This guide provides printing specifications for all the marketing materials.
To learn more about how to implement plant-based meals, and where to source ingredients, check out our Plant-Based Vendor List and Strategy Resources.
3x3in Stickers
The “I Tried It” stickers (3x3in) are very popular with students. These 3x3in stickers are designed to share with younger students during taste-testing events, as they try new foods. The circular stickers feature nine nutritious foods like tofu, spinach, lentils, and beans, and the caption “I Tried Climate-Friendly Food.”
To print nine different foods at once, use this file.
Die-Cut Stickers
These colorful stickers are a great way to make plant-based eating fun. Build to fit a variety of age groups, these stickers are easy to incorporate into community engagement and tasting events
3x6ft Banner Designs
Our climate-friendly food banners (3x6ft) are designed to be printed in a 3×6 format. The banners, which come in three simple, colorful designs, are meant to build awareness for healthy, colorful, climate-friendly food.
This banner is best printed as a 3x6ft vinyl banner, available at many online print shops.
6x4in Postcards
This double-sided postcard, available in English and Spanish, introduces families to the school’s plant-based menu options and highlights the many benefits of climate-friendly food. It also features information about the importance of organic choices and reducing food waste.
Designed for printing on thicker paper, this postcard is an easy, ready-to-use tool for engaging families in your school’s climate-friendly food efforts.
18x24in Posters
Our cafeteria posters (18x24in) can be printed in-house or externally in a large, high quality, 18×24 format.
We highlight six common plant-based proteins (tofu, lentils, chickpeas, beans, tofu, and edamame), and highlight the land, water, and carbon emissions savings of using these proteins.
