Assault on Organics: Separating myth from fact
Experts discuss industry PR tactics at Expo West
ANAHEIM, CA —In response to booming organic markets and growing consumer skepticism about industrial food, the agrochemical industry has spent an estimated $300 million in just three years on deceptive PR campaigns to denigrate organics and promote their vision of a chemical-intensive, GMO-dominant agricultural system. Two experts will pull the curtain back on industry tactics on March 5 at Natural Products on Expo West and discuss how the organic industry can counter the spin and amplify its positive vision of a healthy, truly sustainable food system.
Who: Stacy Malkan, co-founder of U.S. Right to Know; author of “Not Just a Pretty Face: The Ugly Side of the Beauty Industry.”
Kari Hamerschlag, senior program manager, Friends of the Earth Food and Technology program; Good Food, Healthy Planet campaign.
What: Expo West session, “The Assault on Organics,”dissecting misleading marketing tactics and messages by agribusiness and tactics for the natural products industry to counter the spin.
Where: Expo West, Hilton Anaheim, CA, Marriott Grand Ballroom F. Session number EW43.
When: Thursday, March 5, 1:30 – 2:30 p.m.
Background on countering the PR assault on organic food is available in a Q&A with Malkan and Hamerschlag in New Hope 360, and their July cover story in FAIR magazine.
Twitter sharing: @StacyMalkan @KariHamerschlag @expowest http://ow.ly/JlDcy
Expert contact: Kari Hamerschlag, (510) 207-7257, [email protected]
Communications contact: Kate Colwell, (202) 222-0744, [email protected]