Friends of the Earth challenges Americans to #BeeBold and save bees with PSA campaign and website
WASHINGTON, D.C. — Friends of the Earth has released three new videos aimed at increasing public awareness about global bee decline and the risks to our nation’s food supply, should bees disappear. In conjunction with the PSAs, Friends of the Earth has created a website which provides many ways for people across the country to #BeeBold by taking action in their own backyards and beyond, to save bees and other essential pollinators.
The first, 60-second PSA, entitled “Flowers,” demonstrates one of the many ways bees contribute to human relationships. While the spot takes a light-hearted approach, the risks are very real. Two other PSAs inform viewers that without bees to pollinate our crops and flowering plants, our entire food system is at risk. They also remind viewers of the simple things we take for granted that would not be possible without bees.
Beyond the broadcast PSAs, the campaign also includes an interactive website at which users can access new tools to take practical steps to create bee habitats in their own backyards and communities, stay informed and get engaged with the latest policies and protections, and connect with bee supporters across the country.
“Bees are responsible for one in three bites of food we eat, but they’re dying at alarming rates,” says Friends of the Earth Food Futures Campaigner Tiffany Finck-Haynes. “Thousands of Friends of the Earth supporters have already taken action to save bees through our efforts. With the launch of our new resources, we hope to reach more people who will #BeeBold, help combat the factors leading to bee decline and take action to protect them in their own backyards and beyond.”
Note to PSA managers: All PSAs can be downloaded here: http://bit.ly/1GZBoQc
Note to editors: All PSAs can be seen on Friends of the Earth’s YouTube channel: https://www.youtube.com/user/FriendsoftheEarthUS (#BeeBold playlist)
Visit the BeeAction website here: www.BeeAction.org