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Green America’s GMO Inside campaign announced on Thursday a major new push to get Sabra, the world’s largest manufacturer of hummus, to drop genetically modified organisms (GMOs) from its popular hummus dip. GMO Inside and allies will mobilize public pressure on Sabra with a call-in day of action, a petition, social media outreach and other steps. The campaign comes just one week before Super Bowl XLIX, which will prominently feature Sabra as the official hummus of the NFL.