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A new report from Friends of the Earth — Spinning Food: How Food Industry Front Groups and Covert Communications are Shaping the Story of Food — documents unprecedented levels of spending from front groups, trade associations and anti-GMO labeling campaigns, with vast corporate marketing budgets aimed at defusing public concern about the risks of chemical-intensive industrial agriculture and undermining the reputation of organic food.
The communications strategies appear to be a response to skyrocketing annual growth in organic food sales and growing demand for GMO-free products. Spinning Food investigates how Big Food and agrochemical corporations are deliberately misleading the public — and reporters — on facts about industrial agriculture and organic and sustainable food production.
